Familybusiness.ag began when Joe Kluender and Lance Woodbury drew up a short list of colleagues that represented multi-disciplines of agriculture consulting who they respected and trusted and whose presence would add value to the discussion.
Much like their clients who benefit from being part of a peer group, it was Joe and Lance's opinion that they would benefit from collaborating with other farm family advisors. They invited six others to join a select group of professionals at informal discovery discussions. They were chosen based on their service deliverables, professional integrity, and aptitude.
Familybusiness.ag members met for the first time in Chicago on April 25-26, 2012, with a goal to research the possibility of a national consortium of farm family advisors who trust each other and carry a high level of standards in the agriculture consulting community.